If you’re a realtor looking to grow your client base, digital marketing is the way to go. But in a world where there are SO many apps and programs to market yourself digitally, it can become overwhelming to pick which digital marketing tools for realtors are the best of the best.
Well, we’re about to make your life a whole lot easier. We’ve narrowed the list down to the 5 best digital marketing tools that every realtor needs.
These 5 integral tools are essential facets of any successful marketing strategy. Plus, when you become proficient at each of them, you’ll eventually find yourself doing a whole lot less work and selling a whole lot more homes. Sounds pretty dang good, right?
Let’s get into it.
1. Invest in a CRM
First, you need to know an essential tool that will make juggling multiple digital marketing tools a WHOLE LOT EASIER.
CRM is an acronym for customer relationship management software. It is a tool that will help you bring ALL of those marketing tools into one place. All of your digital marketing tools are brought into one simple, user-friendly interface, with the added bonus of tracking every single lead that comes into your real estate development or agency.
How a CRM Can Be a Marketing Game-Changer
When you’re managing your website in one place, social media in another, and email somewhere else, it becomes increasingly difficult to successfully orient your marketing efforts.
With that being said, a CRM is the ultimate real estate marketing technology management tool to help you work smarter and not harder.
Never drop a lead again. When all of your marketing tools are in one place, you can effectively make the most of every marketing tool.
2. Stay Consistent on Social Media
You guessed it! Social Media is one of the top digital marketing tools on the internet today and the numbers are only going up in 2022. One of the best marketing tools any realtor can have in their toolbox includes social media platforms like:
Since I’m sure you’ve already heard the spiel on social media, I’ll keep it short.
Basically, social media is an amplification tool. When you develop a bomb-proof social media strategy, you’ll expand your reach for potential leads. Not to mention you will also boost your clientele and increase your chances of selling more houses!
Social media is the obvious digital marketing choice, but there is a powerful tool that is much less obvious – your website.
3. Optimize Your Website
Real estate agents and/or agencies might not think of their website as playing a crucial role in digital marketing. Well, it is!
This is the only digital space that you actually own. So if you use it to your advantage in the correct way, you’ll start to pull in the right organic traffic to your site that will ultimately turn into qualified leads, prospects, and then clients.
To maximize your ROI, be sure that your website is up to date and optimized for search engines (SEO) and users.
How you might ask? Let me explain in 3 quick steps…
Step 1: Have An Effective User Experience (UX)
No matter how stellar your service is or how much value you add to your clients, if your website is difficult to use, the potential lead will likely click off your site. And this takes away from your SEO juice.
The future of marketing online isn’t whose service is better, but whose service is easier to use. A good user experience understands what the user is looking for and takes them on a stress-free journey through your site.
Step 2: Content Marketing
If you haven’t heard about content marketing, listen up – because it will change your marketing game! Content marketing is a strategic approach to marketing focused on creating valuable, relevant, and consistent content.
According to research, content marketing generates 3x as many leads as other outbound marketing. It also has conversion rates that are 6x higher as well.
So, instead of promoting yourself and your services, show the prospective client that you are an expert in your field and you offer truly relevant and useful information that helps prospective clients solve their problems and add value to their lives. Here are five relevant reasons why content marketing is the king of digital marketing…
- Content makes you a subject authority
- It Creates Awareness
- Search Engine Optimization
- Content encourages engagement
- Content improves prospect quality
This brings us to your last step, search engine optimization.
Step 3: Use the Right SEO Keywords
Remember when I told you we’d talk about the SEO juice? Well, here it is!
If you are doing content marketing well, you will make sure that your website is successfully ranking for specific keywords in your niche.
If you start to post unique content about your local area, people, and events on a regular basis, this content will make you stand out to the search engines without needing to spend a lot of money on search engine marketing.
Okay, now you’re ready for the 4th-best digital marketing tool!
4. Create Email Marketing Campaigns
So, you have a killer website and a great social media presence that draws in new leads. Great! But, what do you do with the leads once you have them?
Email marketing is a powerful tool to keep new prospects engaged and ensure that you won’t give up on losing a lead just because they weren’t ready to make a decision.
Why Email Marketing is Essential for Lead Nurturing
Specifically for real estate developers and agencies, email marketing is HUGE. It can inform consumers about your new developments before you even begin (making the selling process much easier for you).
This enables you to hold on to consumers who might not be quite ready to make a purchase decision on a home in this development, but who may be perfect buyers for the next.
As you begin to collect the email addresses of qualified leads, you can start sending them targeted emails that keep them engaged.
5. Improve Mobile Usability
As a real estate agent in an ever-changing and technologically driven world, it is essential that you stay up-to-date with the new mobile developments. Millennials are the next largest group of home buyers and they’re bringing their phones with them!
Here are 2 ways that you can beef up your mobile game…
Step 1: Mobile Friendly Website
I know this may be simple, but if the user experience of your website is iffy, potential leads will click off. This goes for mobile access to your site as well!
Therefore, all the time and effort you put forth to make an awesome website will be lost if it’s not optimized for mobile use.
Step 2: Embrace New Mobile Technology
As more and more services become mobile, realtors must get in on the act and adapt.
Buyers are searching for agents that utilize tools such as virtual open houses and mobile escrow apps. By offering these services, you’ll be set apart from the competition and optimize your success.
For example, here at New Venture Escrow, we have integrated the VentureTrac App as a part of our service to make the escrow process smooth and seamless.
Mobile escrow allows our clients to review their transactions, create seller net sheets instantly, and view and sign documents directly from their phones. This user-friendly experience gives the client more convenience when closing a home.
Now You’re Ready to Win!
If you’ve made it this far, you have the best digital marketing tools in your arsenal to expand your digital reach, grow your client base and sell more homes.
Once you’ve nailed down those clients, New Venture Escrow has the tools you need to seal the deal.
If you are interested in optimizing your mobile use and creating a smooth home selling journey, New Venture Escrow offers the VentureTrac app as a part of our escrow service to make YOUR life easier so you can properly serve your clients!
For more information about how New Venture Escrow can serve your home selling needs, contact us today!