With 3.78 billion social media users worldwide, social media is an unstoppable marketing force for realtors in 2022. In fact, social media is hands-down the top technology tool for generating leads for realtors. When social media practices for realtors are maximized to their full potential, it fosters rewarding community connections that can bring lucrative benefits to realtors.
But, social media moves fast!
Platforms release frequent updates, algorithms are typically opaque, and viral posts garner millions of views in what seems like an instant. It’s tough for realtors who already have jam-packed schedules to stay on top of the constant change.
That’s why we created this complete guide of the 8 best social media practices for realtors in 2022! Let’s dig in and start the year off at the top of your social media marketing game.
1. Feature MORE Than Just the Property
Real estate social media accounts have an opportunity to provide deeper insight about a city or region than a basic property listing. The more detail you can share, the more your account will stand out as a go-to resource!
To start, weave in useful facts about the location into your social media captions for property listings. You want to include insider information that homebuyers would not know otherwise.
For example, mention that your favorite gelato restaurant is just a mile down the street from the home you are featuring. Then, go one step further!
Show your audience what the town is really like by sharing footage from local area events. You can even collaborate with local small businesses or official city profiles for account takeovers. You’ll be delivering highly valuable information to your prospective buyers while also building a larger social media following!
2. Repurpose Your Content for Social Media
Realtors, you already know you have to get your social media message in front of as many eyes as possible, but the time you have to create brand new content is often limited. Instead, streamline your social media strategy by repurposing your content.
A classic social media marketing trick for realtors in 2022 is to transform your brand’s blog posts into a user-friendly format for social media.
How do you do that?
Grab timeless text snippets, city guides, and captivating data points and turn them into social media posts. This type of content translates well into infographics, how-to videos on TikTok or Instagram reels, and carousel posts. It’s that easy!
3. Try Out New Platforms Like Clubhouse
The new social media app Clubhouse had over 28 million downloads at the end of 2021. It features an audio-only experience where users visit chat rooms to have focused conversations. Realtors are using Clubhouse to host workshops, Q&A sessions, and networking conversations with the entire real estate industry.
The lasting success of Clubhouse remains to be seen in 2022, but being an early adopter in social media can have a huge payoff for realtors who manage to fit it into their overall strategy.
4. Cater To Prior Clients
According to research, a shocking two-thirds of homeowners can’t remember their real estate agent’s name a year after closing. Don’t let that be you!
To retain previous clients, the best social media practice for realtors is to incorporate content that makes you a valuable expert to people at all stages of the home process.
For instance, what are helpful insights after someone moves into their home? Here are some topics to prompt your next post:
- A guide to trash pick-up or recycling expectations in the local area
- Hacks for new home organization
- Step-by-step instructions for voter registration in your state
This inclusive approach to your social media content will keep your prior clients checking your accounts regularly for relevant content!
5. Post Consistently
You’d be surprised how many agents forget this crucial task in social media for realtors. Regular posting builds trust and confidence.
In 2022, the best social media practice for realtors is to post consistently to keep those mysterious algorithms happy. Plus, if customers don’t see recent posts on your social media accounts, they won’t be likely to engage with your business at all.
To stay organized when posting to social media, use a content planner to organize your ideas and concepts. It is also beneficial to invest in a social media scheduling tool such as Hootsuite to make sure you don’t miss a post.
Your social media accounts reflect your real estate business, so leverage those posts to engage with your clients!
6. Analyze Your Social Media Metrics
Now, you have a consistent posting schedule established for 2022. However, the process doesn’t end there.
The sixth best social media practice for realtors is to track metrics related to your goals.
First, collect your social media data. Then, analyze it to see what is successful and what is not. Finally, make adjustments every month. This is a good way to make sure your social media investment is meeting all of your expectations.
Alright, we’re almost done!
7. Get Creative with Trending Video Content
It’s no secret that video content is the most popular and in-demand social media material. If you’re a rookie with video formats such as Instagram reels or TikTok, take things one trend at a time.
What does that look like?
Explore trends by showcasing catchy content that would be interesting to a wide audience. Think fun, beautiful vacation properties set to an upbeat audio track or a surprising transformation video of a lucrative home renovation.
Highlight Your Expertise as a Realtor
As you grow more comfortable with the skills and tools necessary to embrace short-form video content, you can upgrade to more consistent video posts that reflect your expertise on social media for realtors.
Bonus tip: Don’t forget to caption your audio! You want your video content to be accessible for everyone, plus many viewers have their audio muted when watching.
8. Highlight Your Value With Authenticity
Nothing else on this list of best social media practices for realtors matters if you cannot captivate your audience with your insights and ideas.
Jumping into social media trends is an impactful method to expand your reach.
Therefore, when it comes down to it, providing authentic, meaningful real estate content is the most important aspect of using social media.
Help customers get to know you and your entire company through your social media accounts. This is a good strategy to connect with your customers on a deeper level and lead them toward a lasting relationship with your brand.
Want More Real Estate Advice?
If you want additional insider tips and tricks for the real estate industry, New Venture Escrow is here to help!
Our technology offers tools and resources for the entire real estate journey. Explore how we can assist you in creating a better escrow experience for your clients today!
