Category: Real Estate Marketing

2018 November 2

4 Real Estate Digital Marketing Strategies to Improve Your Online Presence

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Online marketing is now dominating the world of real estate, which is hardly shocking considering the digital economy of attention that currently rules our marketplace. Far gone are the days when real estate agents would plaster their faces on sidewalk benches to gain leads, inevitably ending up with a swanky mustache drawn on by a

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2018 October 19

3 Ways to Keep Your Sellers Safe During a Real Estate Transaction

3 Ways to Keep Your Sellers Safe in a Real Estate Transaction

Selling a home can be scary. Whenever large amounts of money are switching hands and highly personal information is involved, a high-stress environment naturally forms for your clients in a real estate transaction. The more you can mitigate that stress as an agent, the more successful you will be selling a property. Having safety at

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2018 June 11

5 Tips to Make Your Escrow Process a Breeze

5 Tips to Make Your Escrow Process a Breeze

Why is it that so little is written or discussed regarding the escrow process? The typically 30-day process in which buyers, sellers, and vendors are working tirelessly to execute on purchase terms is more important than most realize. I often compare the escrow component of a Real Estate transaction to that of a point guard

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2018 May 3

The Escrow Process Defined

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What is Escrow? Escrow is an essential part of selling and buying a house. In escrow, an independent and neutral third-party handles and coordinates all of the funds, documents and instructions involved in the real estate transaction. The escrow agent (or escrow holder) makes sure that no funds are dispersed until all conditions of the

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2018 April 13

Too High-Tech? Don’t Forget the Human Touch

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Modern real estate technology has benefited San Diego real estate agents and escrow officers alike in many significant ways.  Email, social media, and helpful apps can do a lot to promote real estate and escrow services around-the-clock. Social media and other tools also benefit clients, of course. Now they have the ability to connect with

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