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Social Media: LinkedIn Headline and Website Links

LinkedIn logo

If you haven’t jumped on the LinkedIn bandwagon yet, wait no more!

LinkedIn is the world’s largest professional network with over 175 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals, including buyers and sellers!

If you haven’t set a personal profile on LinkedIn; first things first.

Set-up your LinkedIn Profile

To set-up your personal profile on LinkedIn visit their website and follow the prompts to set up a new and free account. Remember to set-up your account as completely as possible and don’t forget to include a picture of yourself!

If you already have a LinkedIn profile, fantastic!

Here’s how to make your profile stand out from the crowd, attract more connections, and enhance your online presence and get more referrals!

#1 Craft your Headline using Industry Specific Keywords

  • Your LinkedIn headline tells people who you are and what your specialty is in just a few words, setting you apart from the crowd, so make them count!
  • Your rankings in LinkedIn will also improve by utilizing the most effective keywords in the Real Estate industry, so be specific.

Examples: San Diego Realtor | Foreclosure Specialist | Luxury Homes Specialist

Tip: This headline could be something you’ve already created! Maybe you already use a tag line on your business cards or on your personal website? Just make sure you include effective keywords that pertain to the Real Estate industry.

#2 Link to Your Websites to your LinkedIn Profile

  • You can link your personal profile on LinkedIn to up to 3 websites! This could be your company website, your personal website or your Listing Websites.
  • The best part is that you can have those links attached to your chosen keyword phrase which will boost your search engine optimization (SEO) both within LinkedIn and on the world wide web, helping you get more exposure!

Examples:
San Diego Real Estate Professional – link to your website
1234 Becker Lane For Sale Now – link to your listing website
La Jolla Realtor Blog – link to your blog

Important Tip: Use the “other” category to enable this option and create more back links!

Good luck setting up your LinkedIn Profile, and implementing these tips! If you have any questions about the above information, please contact us. We can provide you with step-by-step video tutorials!

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